Visit �Magical Leeds�

Leeds Reindeer Trail, a festive collection of uniquely decorated reindeer placed around the city, will launch on 13 November 2014, offering visitors the chance to explore Leeds while discovering some of the city�s favourite brands. With the likes of Thomas Sabo, Northern Ballet, Malmaison, Trinity Leeds and first direct Arena signed up, Leeds is set to have a reindeer herd like no other, from graffiti covered stags to sparkling golden does. Forming the perfect photo opportunity, we�d love visitors to follow our reindeer trail map (downloadable via the Visit Leeds website from 01 November 2014) and share their reindeer selfies with us, using #MagicalLeeds to show off their favourite designs.

On top of this exciting new addition, the city has a superb programme of entertainment across a number of venues in the lead up to Christmas, perfect for an inspiring theatre break. Northern Ballet, Opera North and West Yorkshire Playhouse all in the centre of the city have a number of exciting seasonal performances, including Northern Ballet�s Peter Pan, Opera North�s The Coronation of Poppea and family friendly The Gruffalo, as well as fantastic theatrical productions at West Yorkshire Playhouse, including White Christmas, James and the Giant Peach and The Kite Runner.

Additionally, first direct Arena, another of the city�s exceptional entertainment spaces and recently voted best new venue in the world at the Stadium Business Awards, is set to host an array of exceptional performances over the festive season. In November and December alone, first direct Arena will see the likes of John Bishop, WWE Live, Jack White, Kasabian, James Blunt, Bryan Adams, The Who, Alfie Boe, Michael Bubl� and Andre Rieu take to the stage, meaning there�s something for everyone this winter season, to make a visit to Leeds an experience to remember.

If getting the Christmas shopping done in plenty of time is a priority then look no further than Leeds. The city�s exceptionally diverse retail offer, with everything from high-end designer boutiques in the Victoria Quarter to quirky independents at Leeds Corn Exchange and all the brand favourites in Trinity Leeds makes it the perfect destination to tick every family member�s Christmas list.

At the end of a tough day filled with retail therapy, visitors can enjoy the fabulous food and drink scene in the city. Trinity Kitchen offers the best street food from around the country, with new food trucks featured in the Kitchen each month, while Trinity Leeds� other restaurants, which include Angelica, Crafthouse and The Alchemist, offer panoramic views over the city�s skyline, sophisticated cocktails and extensive menus.

With so much on offer in Leeds this winter, it�s the perfect city for a seasonal short break. Whether you are a family looking for fun filled entertainment, a couple looking for a romantic break, or a group of friends searching for some inspiring experiences, there�s something for everyone. With an abundance of fantastic hotels in the heart of the city centre, including The Met Hotel, The Queens and Bewleys, there�s something to suit every taste and budget, guaranteeing an enchanted winter break.

To find out more about Magical Leeds, ticket availability across the city�s theatres and first direct Arena and to book your festive break, please go to www.visitleeds.co.uk, or follow us on Twitter @VisitLeeds to keep up to date with our inspiring experiences.

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Notes to Editors

For further information or images please contact:

Charlotte Rutherford

PR & Marketing Manager

T: 0113 3781149

M: 07891 275 605

E: charlotte.rutherford@leedsandpartners.com

Visit Leeds and Leeds and Partners

Leeds and Partners work to raise the profile of Leeds on the national and international stage, promoting the city as a key destination for inward investment and growing the visitor economy. The organisation works with key private and public sector partners to attract new investment and drive economic growth � helping to create and sustain jobs and employment opportunities in the region. For corporate and consumer information see www.leedsandpartners.com

Visit Leeds is the leisure arm of the visitor economy, offering national and international visitors information on inspiring experiences, attractions, what�s on, where to stay, and logistical information, such as getting to Leeds. For more information go to www.visitleeds.co.uk follow us on Twitter (@VisitLeeds) or like us on Facebook (facebook.com/LoveLeedsMore).