Outbound activity

West Yorkshire has undertaken a highly ambitious programme of activity to develop new partnerships with key regions in China.

China is the largest country in the world by population, with over 100 cities of more than a million people. West Yorkshire's activity in China is focused on a small number of geographic locations in order to best utilise resources to deliver real impact and achieve success in the form of trade and inward investment activity.

By continuously connecting with key targets in a number of identified geographies, we can steadily raise the profile of West Yorkshire's offer, specifically in relation to trade and inward investment, but also in tourism and education. Creating greater awareness of West Yorkshire's key strengths and assets will also attract interest from China in our schools, universities, and visitor economy offer.

Our activity to date has focussed on Hangzhou, Qingdao, Shanghai and Hong Kong. There are strong existing links between these cities and parts of the region, including major investments from businesses headquartered in these Chinese cities and increasingly strong civic and business links.


Previous trips to China

Get in touch for advice or support

For more information on how we are building relationships with China, please contact us.