Seabrooks Crisps announces first international deal
As reported in TheBusinessDesk earlier today, Seabrooks Crisps has announced its first international deal as part of a major export drive which will see its product stocked in stores across Dubai.
The Yorkshire brand, which is currently worth �32.3m, has agreed a deal with a supermarket chain in the Gulf, LuLu Hypermarket, to provide a range of its premium Lattice crisps.
The brand will initially be introduced into hypermarkets across Dubai as part of the chain�s �Best of British� event.
Seabrook�s break into the export market is a key move in ambitious plans developed for the brand by the company�s board, which was appointed in July 2015 as part of a management buyout backed by leading mid-market private equity house, LDC.
Please enjoy the full article on TheBusinessDeskThursday, April 21, 2016"